People respond to people. That's not a new lesson, far from it, but it has forced brands to change how they talk to their consumers on social. Andréa Jones, a strategist and founder of her own social media consultancy firm, Onlinedrea, regularly tells businesses to show off their personality or risk going unnoticed. She joins us via Skype for episode 047 of Social Minds, which discusses the opportunities for valuable dialogue between brands and people, and the role copywriters, AI and chatbots play. Finally, we forecast the future of email marketing and increasingly integrated marketing strategies across social and non-social platforms.