Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A? ?????????? ?????????, they help Medtech, manufacturing, and technical professional services companies build relationships at scale.

Joseph is a distiller of ideas and a driver of demand. In English, he grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline.

His career changed the day he started a podcast and focused on LinkedIn. Now he uses what he has learned to help companies build trusted relationships with their ideal buyers.

He's the host of The Strategic Marketer, where he talks with marketers that are way smarter than him so we can learn to be better marketers together.

He's married to the most amazing woman on the planet ??.  She left a thriving career to homeschool their four kids ????????. Growing up, he had a severe learning “glitch.” He was diagnosed with dyslexia, but he doesn’t think that’s right. ?? He couldn’t read past a second-grade level until after he was twelve years old. And now he writes for a living. 

Here's what we talked about:
0:00 - Intro
1:32 - The meaning of funk in the Funky Marketing
3:55 - Working and connecting with people on a daily basis
8:02 - Joseph Lewin career story
12:00 - Learning people skills at every opportunity
15:29 - Podcast as a shortcut for customer research and relationship building
19:09 - What does it mean to actually build relationships with your potential clients
22:33 - Mutual respect or pure business, which has more success?
24:52 - Find people who are influential to your decision-maker
26:45 - Easy way to gain extra credibility
28:45 - One of the most famous biases in B2B
32:43 - The most common mistake companies make when scaling
38:44 - Use your peers to spread your network
41:22 - The power of relationships
47:04 - Most of your target audience is not in the market
50:00 - Differentiate your product way before the customers have a dire need for it
53:10 - Customers are not animals
54:57 - How to acquire the right customers
59:02 - Outro

Connect with Joseph: https://www.linkedin.com/in/joseph-lewin/
Check Proofpoint marketing: https://proofpoint.marketing/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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