19 min listen
Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager Global eCommerce General Mills
Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager Global eCommerce General Mills
ratings:
Length:
56 minutes
Released:
Jun 19, 2023
Format:
Podcast episode
Description
In this environment, every brand is evaluating the channels they use and the investments they make to ensure they are getting the most out of their resources. This is certainly true for DTC, whether you are considering beginning a journey there, or for those brands who are in the journey and evaluating their strategy. This is an audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute, and Carter Jensen, Senior Manager Global eCommerce General Mills. Carter and General Mills have been on a three year journey from “DTC is a threat to their traditional business” to running more than 35 sites a year. He generously shares the learnings and advice from that journey.
Released:
Jun 19, 2023
Format:
Podcast episode
Titles in the series (100)
The Marketplace Explosion: Seems like these days, everyone is starting a marketplace. Does a brand choose to play or not? Rob and Peter discuss the onslaught of marketplaces and the need to prepare for an ever-increasing array of places to show and sell direct. by Unpacking the Digital Shelf