26 min listen
4. How can you use AI for better outcomes in media?
FromFuture Proof
ratings:
Length:
21 minutes
Released:
Mar 15, 2021
Format:
Podcast episode
Description
Xaxis is known for programmatic media buying – or ‘transforming digital media into business outcomes’. But how is it managing to balance artificial and human intelligence? Short-term and long-term business outcomes? Brand-building activity and performance marketing? Smart targeting and winning creative? CEO Nicolas Bidon explains how they approach these challenges, as well as those around measurement (with the deprecation of third-party cookies), using first-party data in smart ways, brand safety, and the increasing digitalisation of media channels.
Released:
Mar 15, 2021
Format:
Podcast episode
Titles in the series (100)
13. How can businesses close the narrative gap?: Research by Powerscourt and Kantar has found that businesses feel massively misunderstood. Steve Marinker tells us why that may be, and what marketers can do about it. by Future Proof