25 min listen
38. What is the future of automotive? with Mat Heinl
FromFuture Proof
ratings:
Length:
31 minutes
Released:
Sep 15, 2019
Format:
Podcast episode
Description
There is a lot of disruption in the world of ‘mobility’ – but what does that actually mean? What does it take to launch a ‘mobility’ product? How will marketing teams encourage consumers to adopt new platforms and travel methods, including autonomous vehicles? And what do these innovations mean for traditional car and transport brands, other types of businesses, and society at large? Mat Heinl, CEO of Moving Brands, talks cars, sandwiches, horses and ice cream vans with Andrew and Jane.
Released:
Sep 15, 2019
Format:
Podcast episode
Titles in the series (100)
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