Episode Highlights:
* Video should be used as a customer service tool to stay top of mind with people in your sphere and to make simple, mobile videos with just a phone.
* Videos are a better form of communication and should be considered a potential replacement for any other form of communication.
* Don't let fear of getting on camera stop you from using video.
* Start with something simple like sending a 10-second video message to someone you know.
* Agents should start using video communication now to stay ahead of the competition and provide a better customer experience.
* Agents should think "video first" when communicating with customers, as it allows for better comprehension and clarity.
* Start with personalized video messages to build relationships with clients and customers. This could include birthday messages, transaction updates, congratulations, and other celebratory messages.
* Use video to scale yourself by recording training sessions, FAQs, and marketing funnels. This will help to build relationships and create a wow experience for customers.
* Start using video content now and don't wait any longer. Gather feedback from customers to determine what type of video content to create.
* AI tools such as Be Human and Synthesia are becoming more advanced and can help create personalized video messages from one template video.
* AI is going to be a major factor in the future of video and social media, and those who lean into their authenticity will have a major advantage.