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Amazon Does What AT&T Can't with Content (272)

Amazon Does What AT&T Can't with Content (272)

FromThis Old Marketing


Amazon Does What AT&T Can't with Content (272)

FromThis Old Marketing

ratings:
Length:
68 minutes
Released:
May 21, 2021
Format:
Podcast episode

Description

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out? And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company. Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right. And finally, is everything turning into paid subscription? Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
Released:
May 21, 2021
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.