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217: How to Launch a Show Network the Right (and Wrong) Way

217: How to Launch a Show Network the Right (and Wrong) Way

FromThis Old Marketing


217: How to Launch a Show Network the Right (and Wrong) Way

FromThis Old Marketing

ratings:
Length:
65 minutes
Released:
Sep 23, 2019
Format:
Podcast episode

Description

In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let's all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one? In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming legend Ninja's platform without asking, "accidentally" showing porn. After that, 2012 called and wanted it's "Marriott is now a media company" article back (Robert points out everything wrong and right about this article). In rants and raves, Joe is disgusted about Audible and how it's impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example. Robert raves Hasbro's purchase of Death Row Records and rants about IKEA's Slow TV. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.
Released:
Sep 23, 2019
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.