20 min listen
S2 E27 - How To Test Messaging and Positioning To Increase Website Conversions
S2 E27 - How To Test Messaging and Positioning To Increase Website Conversions
ratings:
Length:
25 minutes
Released:
Aug 11, 2022
Format:
Podcast episode
Description
This is the first episode in a new series we are calling "Lab Experiments", where we talk to client-facing members of our team about the tests that they are currently running and the results that they are getting. In this episode, Tory Kindlick is talking with Ashley Lewin about a test she ran around messaging and positioning and how it led to a 40% increase in conversion rates.
Released:
Aug 11, 2022
Format:
Podcast episode
Titles in the series (100)
5 - Creating Demand as an Employer, And as a Candidate by Stacking Growth | The B2B Go-to-Market Podcast