We speak with Charlene White, owner of Progressive Concepts, an orthodontic practice management consultant with over 35 years of experience helping to improve practice performance. In this episode, Charlene gives us her advice on how she evaluates a practice and optimizes systems to improve efficiency and profitability. Topics covered include: Some examples of the KPIs Charlene looks for when evaluating a practice’s performance and how they can be improved Importance of pivoting a practice from depending on referral flow to direct-to-market strategies Tips to for a healthy recall system Building a peak performance team The most important thing to help you dramatically increase patient starts