In this 30 minute podcast we speak with Chris Bentson, a partner at Bentson Copple & Associates, a company that performs practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. Chris has consulted with a thousand orthodontic practices during his 30-year career. We speak with Chris about the changes brought about in the industry since the pandemic first shut down practices across the country last year. We also cover important topics like: How an accelerate to digital has become the most enduring effect from pandemic for orthodontic practice owners Advice for graduating orthodontists choosing between a position at a group practice, a DSO, or joining a solo practice Solo practices capitalizing on the direct-to-consumer market with digital marketing Making up for lost production and cash flow due to Covid-19 shutdowns Chris Bentson is a partner at Bentson Copple & Associates based in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic publications. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. For show notes and more: pplpractice.com