Dr. Bill Layman, the owner of Straighten Up Orthodontics in Clearwater, Florida, is our guest on this episode of The Golden Age of Orthodontics. Dr. Layman talks about the advantages of using a 3-D Treatment Letter, demonstrating the potential outcomes of orthodontic treatment using virtual technology. This gives patients the assurance they require to move forward with treatment. Additionally, he discusses the advantages of remote monitoring and employing uLab for aligners. There’s never been a better time to be an orthodontist.   IN THIS EPISODE: [00:57] Amy and Dr. Leon discuss what their marketing firm does and the frustrations Dr. Leon experienced as a practicing orthodontist.  [03:47] Dr. Layman explains the benefit of a 3-D Treatment Letter.  [07:58] What was the motivation for the creation of this digital technology?  [11:06] The differences and benefits of Ulab for aligners.  [13:22] Dr. Layman uses remote monitoring to the advantage of patients by acknowledging their busy schedules.  [16:20] Dr. Layman responds to Dr. Strauss from Florida regarding virtual setups.  [18:36] Three ways of creating 3D communication.  [23:24] There is an increase in patient acceptance when they can see the result visually.    KEY TAKEAWAYS:  An animated representation of a patient's teeth after correction instills motivation and confidence, encouraging them to undergo the necessary treatment Teamwork between an Orthodontist and a GP assures patients they are working with the right professionals Patients highly appreciate having remote check-ups as it saves significant time   RESOURCE LINKS People + Practice - Website Dr. Bill Layman - Website DrBill@suortho.com   BIOGRAPHY:  Raised in a small Virginia farm town, Dr. Bill Layman worked during high school as a farmhand, loaded dog feed, mowed church lawns, and was a full-service gas attendant. After graduating from The Citadel with a Bachelor of Science in biology, he served as a paratrooper with the Army’s 82nd Airborne. While in dental school at the Medical University of South Carolina, he was elected and served four years as class president while earning his Doctorate in Dental Medicine. He has lived and worked in Clearwater since opening Straighten Up Orthodontics in 2005. He and his wife Andrea have one son who is now attending Tulane University and majoring in Finance and Real Estate. Dr. Layman recently completed his Masters of Business Administration at the Wharton School, University of Pennsylvania, where he also received the Ben Franklin Award for leadership.