Dr. Alfred Griffin, the co-founder of LightForce Orthodontics, is our guest on this episode of The Golden Age of Orthodontics. Dr. Griffin shares how LightForce has benefited patients and orthodontists in ways even the developer finds surprising. In addition, Amy introduces a new podcast for team members of the orthodontic office called Practice Talk. The host will be Lacie Ellis, and she is excited to share answers on topics staff members find challenging in their day-to-day office experience. Enjoy today's podcast with Dr. Griffin, and stay tuned for Practice Talk. IN THIS EPISODE: [04:25] Dr. Griffin explains his opinion on the best way to market a business and the products they have developed.  [06:42] LightForce just opened a factory in Wilmington, Massachusetts.  [08:41] Dr. Griffin discusses the benefits of LightForce to a patient.  [12:23] Dr. Griffin explains why this industry will grow in the future.  [14:49] The new features LightForce plans to integrate in the future.  [19:32] The practice benefits from implementing LightForce and the importance of the outcome to the patient.  [23:27] Amy describes how Dental Monitoring can help orthodontists.  [26:57] Amy introduces Lacie Ellis, who will be the host of Practice Talk. KEY TAKEAWAYS:  Products and their developers used in orthodontic practices need to be those you trust. LightForce has proven to reduce both treatment time and the number of visits needed by the patient.  A new podcast geared toward the staff members of the orthodontist's office is on the horizon. Don’t miss Practice Talk coming next month! RESOURCE LINKS People + Practice - Website LightForce Orthodontics - Website Dr. Alfred Griffin - Linkedin Dr. Leon Klempner - Instagram BIOGRAPHY:  Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Carolina while lecturing internationally in craniofacial biology. Dr. Griffin also has a Masters of Medical Science and Certificate in Orthodontics from the Harvard School of Dental Medicine, where he currently serves as faculty, and he is an ABO-certified practicing orthodontist. QUOTES:  “You need to work with companies you trust because the impact of something going wrong is quite high. So building trust is something that we are driving towards because that becomes the standard that orthodontists stake their business on.” - Dr. Alfred Griffin “The tools that enable doctors to have a better treatment plan and diagnoses will be the focus for LightForce in the future.” - Dr. Alfred Griffin