On today’s episode of The Golden Age of Orthodontics, we are joined by Wes Lyon, President and CEO of the newly rebranded McGill and Lyon Dental Advisors. They provide specialized tax business and financial planning exclusively to Orthodontists and dental specialists. Wes is a CPA and certified financial planner, tune in as he offers objective advice to improve practice profitability and help practitioners achieve financial independence. IN THIS EPISODE: [05:00] Wes discusses OSO and DSO.  [08:15] The importance of practice plans, goals, and exit strategies for the future.  [19:00] To sell or not to sell: Wes’s services for practice owners.  [26:13] How the OSO’s affect the independent orthodontic practices.  [30:00] Marketing directly to the consumer and improving digital footprint. KEY TAKEAWAYS:  Instead of selling your practice, call someone who may help you market rather than giving up the most valuable asset you have in fear.  Market directly to your consumers.  Expand your digital footprint as a practice. RESOURCE LINKS McGill and Lyon Dental Advisors Website McGill and Lyon Dental Advisors LinkedIn BIO: Wes Lyon, CPA, CFP, is a graduate of Virginia Tech and holds degrees in both accounting and finance. He has obtained his Certified Public Accountant Certificate as well as his Certified Financial Planner™ certificate. He is President and CEO of McGill and Lyon Dental Advisors. a member of McGill & Hill Group. Prior to joining the group as a tax and business planning advisor, Mr. Lyon worked for a global asset management firm. Before relocating to Charlotte, he served as a financial planner and business advisor to high net-worth individuals in the Washington, D.C. metro area. Mr. Lyon began his career in public accounting specializing in tax and audit for non-profits.