Orthodontists have had a love/hate relationship with Align Technology for years. Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan onto the show to have a frank discussion about where orthodontists specifically fit into Align’s business plan moving forward, past promises broken to orthodontists about marketing strategies for Invisalign, Smile Direct Club, and the future of orthodontics from a technology perspective.  IN THIS EPISODE: Mr. Hogan addresses: Invisalign’s past and present relationship with Smile Direct Club in light of litigation Moving from an initial Ortho-only strategy to offering Invisalign to GP Dentists His opinion on limiting ability to offer scanning and teledentistry hurting orthodontists How Invisalign plans to counter the advertising claims of online direct to consumer aligner programs Resources: Joseph Hogan joined Align in June 2015 as President, Chief Executive Officer, and a Director of Align Technology. Mr. Hogan has extensive experience leading large companies, including CEO roles at ABB, a global power and automation technologies company based in Zurich, Switzerland and GE Healthcare.