Today's best marketing plays make intuitive sense for emotionally intelligent people, and thought leaders about it like Chris Walker or Gary Vaynerchuk are amazing to listen to about, but understanding how to execute on it requires a practitioner's  mindset that is hard to find.That's why I had Adam Westin on today's episode to help you understand how to become a practitioner of the concepts in marketing that the Human to Human movement of B2B marketing has become so fond of.Adam talks me through:What you should and shouldn't obsess about measuringHow to tie paid strategies to organic contentHow to get your prospects nodding their headMuch more!You're going to love Adam's refreshing perspectives as a technically savvy marketer!Connect with Adam on LinkedIn!Connect with ME!    Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Adam" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)