How many  of you real estate agents reach a plateau or a place where you feel like you cannot get passed? How many of you struggle just with yourself, your inner game to overcome your inner demons to take your business to another level? On this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer will be talking with guest, Amira Alvarez, who is a coach and has seen incredible results for her students with her platform called The Unstoppable Woman.   Episode Highlights:  Amira grew up in California, with an upper-middle-class life in the Los Angeles area. She did not have hardship. She doesn't have the rags to riches story. She had great parents who were incredibly supportive.  Many people have a solid standard of living and a good life, but Amira found that she was doing good, but not great. Also, she followed the rubric of how to be successful in life, and she was somewhat successful but not exceptional. Amira crossed the six-figure mark in three years of business, but she didn’t have any freedom. She woke up at 5:00 in the morning or 6:00, and a tiger chased her all day long. Amira wanted to do something bigger with her life, and in her case, it was growing her business. Then she had to learn how other people did it, and she started studying success and what successful people do habitually to call themselves to higher levels. How you see yourself is your identity and if your identity is of someone in the middle class, you are not going to slip below a certain level. You are not going to go above a certain level because your identity is comfortable at this level.  Amira and Jeff discuss why most people don’t make an income breakthrough, and they stay in that same range and become frustrated. If you are working with someone and ask what you want and your goal, they hedge for a little while because they are uncomfortable claiming what they want.  How does the subconscious weigh on your success? There are the thoughts of ‘what if I fail? what if I invest this money and I lose it all?’ And that is your self-image coming and stopping you from taking the next step. Jeff asks Amira to share what her self-image barrier is and how she gets past it; How can somebody overcome that stuff?  Amira had to study and get an intellectual framework for helping her see where she was getting in her way because otherwise, she was going to keep living out how she was living until her mid-40s. If you are not getting the results that you want, whether it could be income, health, fitness, or any part of your life, there is something that you are doing to self-sabotage because, otherwise, you would be getting those results. Jeff knows Amira has some successful real estate clients. He asks Amira to share an example of someone who started here and had X breakthrough and went to the next level of what they do. Jeff knows he needs to hire help, but he is afraid to take two steps back to take ten forward in subconscious fear. He asks, ‘Is this the mental block, or is this who you surround yourself with? What is your take on this, and where do you see most people kind of breakthrough?’ Amira believes in putting yourself in an environment where you are called your highest and best self. Every time she has done that, she has leveled up. Amira is not scared of her own shadow anymore. She is not constantly doubting herself inside, She is not exhausted, and she is excited about life and all that came from breaking through the self-image that kept her at a certain level and made her completely unhappy because she wasn’t living to her potential. One of the biggest breakthroughs or turning points for Jeff’s business was joining the closing table mastermind group. Jeff is focused on staying in his lane and continuing to scale the lanes. Scaling ourselves and growing and getting better and innovating- If we keep making that money will follow. Deep commitment to improving your best and giving more is why you keep getting compensated at a higher and higher level.