In Episode 24 of the Geek!, we take a look at the NICE inContact Customer Benchmarking Survey and how it correlates to what we are seeing in the marketplace in regards to customer channel preferences.We also talk about the difference between multi and omnichannel and the importance of being channel agnostic for your customers.Join the Advice from a Call Center Geek texting community! Text us at 814-247-0366 and you will be able to have direct access to us for any call center ops question. We will also be sending out exclusive call center ops content to all community members.We will NEVER attempt to sell you anything nor will we sell your data. All this is, is another way for us to be able to help you with your call center operations questions.