And I am excited about today's episode. As I sit here, drink a  gorgeous cup of coffee. Cause I don't know. I guess coffee is gorgeous that's what I call it. Actually, as you're listening to this, I want you to send me a message or leave me a comment. How do you take your coffee? I have this theory that you can tell a lot about somebody by how they drink their coffee and it's totally made up, but I love thinking about it too.So just in full disclosure, I want to tell you. How I drink my coffee. I drank my coffee the same way every single time. And it is a black Americano. I love Americanos. I have no idea why I've loved them for a long time. I also love espresso, but I like the ability to take the flavor of that espresso and spread it out over a good half an hour. And enjoy it for a prolonged process. So I love drinking. Americanos are my drink and every Americano I drink, I add two scoops of Bubs collagen., Bubs naturals.  Every single day my cup of coffee is the same. It is a black Americano with two scoops of Bubs collagen included because I'm all about habit stacking here. And speaking about habits, let's talk about the habits of building or scaling your business. So as you know,  I did an episode, I think it was last week on the five non-negotiable books  for leaders. And today we're going to be featuring another book. But we're going to be talking about your business hierarchy of needs.  So Mike Michalowicz, which is an absolute genius when it comes to business. The way that he's able to take complex ideas, break them down and put them into book form, and then literally give you a seat step by steptep guide on how to implement or fix it is mind blowing. And he's written books called the Pumpkin plan, Profit first. Clockwork which is one of my big favorites. And then his new one, which is now my new favorite book by him and a book I'm going to recommend for the rest of my career is called Fix this next.  Now, if you're familiar with human psychology  you have what's called the Maslow's hierarchy of needs. And basically what that states is that at the bottom level, if you don't have access to safety, food, water, and shelter, you can never ascend up that hierarchy into greater things. Growth, enlightenment or anything along those lines. And so Mike took the Maslov hierarchy of needs and made the business hierarchy of needs and talk through every single thing you need in your business, to be able to ascend up to the very tip top of your business.And the truth is we see a lot of companies all the time that have  some thing but they have a big hole missing on the bottom of the pyramid. Or they have a few holes on the pyramid and they start building from the top. They build in the wrong order. They don't plug the holes. They don't set themselves up to win. And these are the companies you see that have to raise rounds, arounds or they build it and then it crashes. There are certain things that are required to sustain a business. And the first one is really simple. You need to make sales. Unless you're a nonprofit and you're raising money, no matter what your business is predicated on your ability to sell.So Mike breaks this down in the business hierarchy of needs and the visual is insane. So, two things I would recommend right away. Number one, go buy fix this next by Mike Michalowicz,  non negotiable. And I actually bought the physical version, the audible version. And I'd go to his website, www.Fixthisnext.com and he will give you a printout.Just give him your email. He'll give you a printout and I don't even know Mike. So if you know Mike, tell Mike, I talk about him all the time, please. Actually, what would be amazing if you listened to this, I would absolutely love it, if you bombarded Mike with this episode, like Mike, you don't know this George Guy, but he talks about you all the time.Send him this episode because Mike. If you listen to this, when you listen to this, I'm going to future cast right now, and I'm going to