The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Written by Jeffrey Gitomer

Narrated by Jeffrey Gitomer

Winner of the 2009 Audie Award for Business/Educational Audiobook

New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.

With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.

Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.

• Language: English
• Publisher: Simon & Schuster Audio
• Release date: Sep 9, 2008
• ISBN: 9780743572552

Jeffrey Gitomer

Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

Reviews for The Little Red Book of Selling

[Thelma C Spells · Rating: 5 out of 5 stars]

It focused on the person first then the selling techniques with great examples. Definitely worth reading and studying 10 times.

[Gabrielle Alexander · Rating: 5 out of 5 stars]

This is a great book you’ll want to read over and over again. So many gems of knowledge to obtain in your selling journey.

[Nabil Kania · Rating: 5 out of 5 stars]

Insanely good book. The last chapters are amazing too. This is truly a book at the highest level of selling. If you get on his level today you will make many millions per year in various industries. He is amazing. He has also helped me with mindset.

[Matthew Reed · Rating: 5 out of 5 stars]

An absolute must read for everyone in Sales and Influence!!!

[pointedpundit · Rating: 5 out of 5 stars]

Little Book; Big IdeasLooking for a spark to reignite your passion for selling? Jeffrey Gitomer, author of The Sales Bible, has produced another gem. His lively style and straight talk make this book an inspirational motivator for salespeople who need to have a fire lit under them.Combining professionalism with humor, he presents more than a dozen principles of sales greatness. Gitomer combines colorful language with a punchy style to put the fun in the fundamentals of selling.

[Kuchibhotla Prathyusha · Rating: 5 out of 5 stars]

A great book for marketers and salespersons. You will find some best quotes in this books that will really help you in mastering sales as a beginner.

[Cristian Manea · Rating: 5 out of 5 stars]

Amazing book for you, your mentality and atitude.Must be read of everyone

[Grant Wyatt · Rating: 5 out of 5 stars]

Excellent book. Interesting, easy to follow…yet powerful sales and life principles

[charisma · Rating: 1 out of 5 stars]

Complete waste of time. Tell me something I don’t know. The author of this book is no doubt a great salesman. He got me to purchase this useless book.