The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales
Written by Dan S Kennedy
Narrated by Matt Cartsonis
4.5/5
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About this audiobook
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Dan S Kennedy
Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.
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Reviews for The Ultimate Sales Letter, 4th Edition
98 ratings4 reviews
- Rating: 5 out of 5 stars5/5This book title got me hooked!
One of the best copywriting books i read!
Thanks!1 person found this helpful
- Rating: 5 out of 5 stars5/5Great Book, a must read for any entrepreneur. It's a proven way of marketing and generating leads using the sales letter. I've read many many books and this one is in the top ten how to business books.
1 person found this helpful
- Rating: 4 out of 5 stars4/5Very good book to help in understanding the science of copywriting. The knowledge goes beyond just writing sales letters. I recommend
- Rating: 5 out of 5 stars5/5Great content not just filling pages but gives you a list of things to took at to improve your sales copy