Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell’s Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.
Every now and again, the schedule lines up and I’m able to teach a marketing class, or two, at one of the leather trade shows. Recently, I was able to make it out to the annual show in Sheridan, Wyoming, where I might add that the Burns Saddlery crew cleaned up pretty well in the World Leather Debut.
In my class titled , I had about eight leatherworking entrepreneurs in attendance – from a brand-new, start-up to someone preparing their business to sell so they can retire. It was a great
