The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

Written by Mark Satterfield

Narrated by Michael Anthony

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business. Tailored to each company’s niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That’s all it takes. So let’s get started.

• Language: English
• Publisher: Everand Productions
• Release date: Aug 17, 2021
• ISBN: 9781094426082

Mark Satterfield

Mark Satterfield is best known as the author of 8 books including The One Week Marketing Plan, and as the Founder & CEO of Gentle Rain Marketing Inc. Mark’s point of view is that any small business owner, consultant or advisor can have a highly effective marketing system up-and-running in just one week for less than $300. His controversial belief is that most marketing experts, make attracting consistent streams of brand new clients far too difficult & complex. Prior to founding Gentle Rain Marketing, Mark held executive positions with PepsiCo and Kraft Foods in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University. Mark has a Masters Degree in Psychology and an undergraduate degree in English from Washington University. He is a two-time winner of the Dow Jones award for writing excellence, the AMA award for excellence in management education and has been included in Who’s Who in Finance and industry, Who’s Who in Higher Education, and many other biographical guides.

Reviews for The One Week Marketing Plan

[Anthony Yap · Rating: 5 out of 5 stars]

This is a very nice book /audiobook and perhaps one of the best marketing book there is. Quite comprehensive! A must read!

[OmarEl-Mohri · Rating: 2 out of 5 stars]

I don’t know many useful books that describe how to create a power point presentation click by click.
It seems the writer lacked useful words to fill the book, it would’ve been better filled with more empty space.
To be fair, there is some good ideas, but putting it in a video could make it much more relevant.

[Morissa · Rating: 5 out of 5 stars]

I have listened to this book three times. I highly recommend this if you're developing a product-to-market plan or go-to-market strategy for your company. It's rich in ideas and gives you the creative sauce you need to deliver a high-quality, results-oriented campaign. Very, very good read! I've listened to over 50 books on this platform, and this is the first time I'm doing a review.