The Catalyst: How to Change Anyone's Mind

Written by Jonah Berger and Fred Irby

Narrated by Keith Nobbs

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

• Language: English
• Publisher: Simon & Schuster Audio
• Release date: Mar 10, 2020
• ISBN: 9781508299554

Jonah Berger

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on. Berger has published more than seventy papers in top-tier academic journals; and popular accounts of his work often appear in publications like the New York Times, the Wall Street Journal, and Harvard Business Review. He frequently consults for companies like Google, Apple, Nike, and the Gates Foundation, helping them leverage language, drive change, and get their stuff to catch on. He’s been named one of Fast Company’s most creative people in business and millions of copies of his books are in print in dozens of languages around the world.

Reviews for The Catalyst

[jordy dotonou · Rating: 5 out of 5 stars]

Very good book. he give a lot of exemples who help you for your comprehension

[Christopher Forgione · Rating: 4 out of 5 stars]

Little too political for me but it’s a generally valuable book.

[David · Rating: 5 out of 5 stars]

Great book, full of useful information and encouragement for any aspiring changemaker.

[Moe Shaik · Rating: 5 out of 5 stars]

Provided great leads to expand on. But yes be the catalyst!

[Darwin Campoverde · Rating: 5 out of 5 stars]

Inspirador, muy claro, buen contenido y bien redactado, buena narración

[Kerem van Pelt · Rating: 5 out of 5 stars]

Great book! Makes you understand the underlying reasons why change is difficult and gives lots of suggestions of how to encourage change.

[Gavin Gunawan · Rating: 5 out of 5 stars]

Great one eye opening strategy that can be applied in every are

[Matt Jewers · Rating: 5 out of 5 stars]

Very interesting book and quick to go through the audio version.

Highlights some excellent examples I can use for all relationships and connections.

[Pern Fitness · Rating: 5 out of 5 stars]

Amazing book. A lot of excellent examples. Very easy to understand.

[Chris Schiemer · Rating: 5 out of 5 stars]

Great insight on how to empathetically create a change.

[Laureen Fauconnier · Rating: 1 out of 5 stars]

Can’t hear properly the reader. All cut.
Does-it happen often ?

[Zachary Herbst · Rating: 4 out of 5 stars]

I have a small business that helps me think about how not only to gain new customers but talk to people.

I really want to read this again and totally consume all its lessons. If you talk to people, you need to read this book!

[Femi · Rating: 5 out of 5 stars]

I love this book so much! Combines common sense with deep insights and real life examples to show us how to remove the roadblocks to change and influence others.

[Peter Guirguis · Rating: 5 out of 5 stars]

Just finished 'The Catalyst' by Jonah Berger, and wow, what a game-changer! Berger's insights into driving change are both profound and practical. A must-read for anyone looking to influence others. ⭐⭐⭐⭐⭐

[Non A · Rating: 5 out of 5 stars]

Surprisingly awesome! This book provides some examples of how to convince other people with evidence-based psychological techniques that are easy to follow and understand. Recommended to everyone!

[Marion · Rating: 5 out of 5 stars]

I learned how to stop pushing my ideas to others and instead have other alternatives to change people's minds. Interesting and relevant with examples both diverse and relatable.

[NP NP · Rating: 5 out of 5 stars]

One of the best audiobook. It really works. I highly recommend it to anyone.

[Jessica Glover · Rating: 5 out of 5 stars]

Very enjoyable listen. There are several relatable anecdotes coupled with pertinent research.

[Rachel · Rating: 5 out of 5 stars]

This book was fantastic. The mixture of case studies and theory with stress storytelling overall kept me engaged.

I love anything usually by Jonah Berger, but loved this one so much I even bought it for a couple friends.

[Deanna Lipowicz · Rating: 5 out of 5 stars]

Best book on marketing I have read thus far yes

[Steven Beazer · Rating: 5 out of 5 stars]

The principals of communication and human behavior are laid out in an enjoyable format.

[OmarEl-Mohri · Rating: 4 out of 5 stars]

An unusual perspective, usually it’s about how to chose correctly and decide for you. This is about to understand how people change around you and what you can do if you want to convince or explain your point and make it work.

[Rob Bowan · Rating: 1 out of 5 stars]

Every example is filled with liberal nonsense. Author doesn't have any practical applications, just a bunch of feelings related garbage.

[Sandy Dash · Rating: 4 out of 5 stars]

Great book that captivates your attention, teaches you good techniques to change people's minds and discusses remarkable case studies. Although I felt that alot of the concepts have been known and discussed elsewhere.

[Rami Ghanem · Rating: 5 out of 5 stars]

Highly recommended for self improvement. I have learned tons of techniques

[Lindsey Nicole Holderby · Rating: 5 out of 5 stars]

Loved this book so much! Wonderfully written, easy to listen to & intriguing insight. I already suggested it to several friends before I was even half way done and I will definitely continue to share. Highly recommend!