The Tipping Point

Written by Malcolm Gladwell

Narrated by Malcolm Gladwell

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

• Language: English
• Publisher: Hachette Audio
• Release date: Apr 1, 2006
• ISBN: 9781594831713

Malcolm Gladwell

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audio-​content company that produces Revisionist History, among other podcasts and audiobooks. He was born in England and raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls. His latest book is Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering.

Reviews for The Tipping Point

[Dsanhueza · Rating: 5 out of 5 stars]

The Tipping Point by Malcolm Gladwell: I love this book, I generally love Gladwell. Although sometimes it is difficult to grasp the logic with which Gladwell connects different studies and cases around the world to explain and contextualize his ideas, the parallel he draws between the spread of viral diseases and the proliferation of ideas or trends in human societies is remarkable. The analysis of phenomena such as the contagion of suicides, school shootings, or the proliferation of smoking is notable. Learning to identify the spreaders, the context, and the characteristics of a message that can go viral is probably the best takeaway from this book. (Translated from Spanish)