The Art and Science of Getting People to Care: How to Stand Out, Tap Into Emotions, and Meet Customers on Their Level

Written by Margo Aaron

Narrated by Margo Aaron

Despite the fact that the field of marketing has undergone dramatic change in the last fifty years, most marketers still cling to the notion that marketing is all about promotion and awareness. In this audio course, former psychological researcher, founder, and marketing expert Margo Aaron explains why this approach no longer works — and walks you through a game-changing alternative.

Aaron's system recognizes the importance of getting potential customers to care by speaking to them in a way that resonates with them and gets them to take action. In The Art and Science of Getting People to Care, she addresses misunderstandings about marketing; explains the "marketing system" and how to "de-silo" to expand the influence of your marketing; how to stand out in a way that really catches customers' eyes; how to tap into the emotions of potential customers in an ethical way; and much more. She also includes exercises to verify what you've learned and start applying it in the real world.

We live in a rapidly changing world, and marketing is changing right along with it. With the knowledge gained from Aaron's course, you'll be better equipped to face those changes with confidence, competence, and compassion — whether you're an entrepreneur, an independent content creator, a developing marketing manager, or an industry veteran.

• Language: English
• Publisher: Scribd Coach
• Release date: Jan 19, 2021
• ISBN: 9781094417219

Margo Aaron

Margo Aaron is a marketing expert who helps people develop and use their voice in order to stand out online. Aaron has worked with Starbucks, Evolution Fresh, and Seattle's Best, among many other household names. She’s also the co-host of ""Hillary and Margo Yell at Websites,"" a popular internet talk show that Loomly called one of the top 7 marketing shows of 2019. Her website, That Seems Important, was named one of the top 100 best websites for writers by The Write Life. Her writing has been featured in Inc, Entrepreneur, The Observer, Copyhackers, Thought Catalog, and Business Insider. She is a proud graduate of Emory University, Columbia University, and Seth Godin's altMBA where she won the prestigious Walker Award.

Reviews for The Art and Science of Getting People to Care

[giovannicapco · Rating: 5 out of 5 stars]

Im quite new to marketing industry and i learned a lot from this audio book. Thanks

[CATHY KUNTZ · Rating: 5 out of 5 stars]

Excellent delivery clear actionable steps loved the structure and application of these principles

[lincolnrestler · Rating: 5 out of 5 stars]

An amazing book about the foundations of good marketing. The title of the book is misleading but the content is amazing. I have been looking for this content for ages.

[Miar Mohie · Rating: 5 out of 5 stars]

I loved it, it really stands off. I mean I had no idea what marketing is and need to know, so I chose this book right of the list of books from the list and lucky me, I really had a great time the narrator is just great and the book is easygoing with smooth flow and understandable English for the beginners. I just loved it, and now I have a not so shabby background on marketing.

[Sean M. · Rating: 2 out of 5 stars]

I felt let down by the first two chapters of this book, which is a bit ironic given the title. Just wasn't a compelling listen and wasn't bought into the book vs the expectations I had based on the title.