How businesses can leverage PR to survive the impact of the COVID-19 pandemic

There is no denying the cataclysmic effect that Coronavirus is having globally, let alone on UK businesses, the question is; How can we ensure the survival of our businesses through this uncharted terrain?

Despite the initial business survival instinct to cut PR and marketing to stem the flow of expenses out of the business, the real value is in retaining and maximising any budget that you can allocate. Building an effective PR and communications strategy will be a key component to weathering this storm. Gone are the days