Brand Equity A Complete Guide - 2020 Edition
()
About this ebook
Is there any significant relationship between marketing mix elements and brand equity ? How do customer contact points (personal and automated) influence brand equity? Does brand equity management simply reflect an aggregate view of customer equity management? What is your current brand equity? Do sales promotions necessarily erode brand equity?
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Equity investments work better.
This Brand Equity All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth Brand Equity Self-Assessment. Featuring 966 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Brand Equity improvements can be made.
In using the questions you will be better able to:
- diagnose Brand Equity projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Brand Equity and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Brand Equity Scorecard, you will develop a clear picture of which Brand Equity areas need attention.
Your purchase includes access details to the Brand Equity self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Brand Equity Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Read more from Gerardus Blokdyk
SAP HANA Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsHR Analytics Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5SAP MM Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Logistics and Supply Chain Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5ISO 14644 A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsProject Management Office PMO Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Quality Assurance Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5SAP SD Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Key Performance Indicator KPI Standard Requirements Rating: 4 out of 5 stars4/5ISO 26262 Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5ISO 45001 Second Edition Rating: 4 out of 5 stars4/5Enterprise Risk Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Data Governance Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsPower BI A Complete Guide Rating: 3 out of 5 stars3/5ISO 27001 Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSAP CO Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSAP Supply Chain Management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsUx UI design Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5SAP PM Complete Self-Assessment Guide Rating: 1 out of 5 stars1/5TOGAF Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsNational Electrical Code Second Edition Rating: 0 out of 5 stars0 ratingsMicrosoft Dynamics 365 For Finance And Operations A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsReliability Centered Maintenance Rcm Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5Human resource management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Root-cause analysis Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSWOT Analysis A Complete Guide - 2019 Edition Rating: 5 out of 5 stars5/5Financial audit Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5AUTOSAR Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5Injection Mold Design Engineering Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsPython Data Structures and Algorithms Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5
Related to Brand Equity A Complete Guide - 2020 Edition
Related ebooks
Brand Loyalty A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBrand Valuation A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBrand Manager A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBrand Awareness A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsBranding Strategies A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBrand Promise A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMulti Brand Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsDesigning Brand Identity A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsCommunication Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsContent Strategy A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsDigital press office: How to generate interest in media 2.0 and manage public relations thanks to the potential of the web Rating: 0 out of 5 stars0 ratingsCustomer Journey Map A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsDIY Public Relations: Telling Your Story on a Zero-Dollar Budget Rating: 0 out of 5 stars0 ratingsA Social Media Primer: For People in Organizations Rating: 0 out of 5 stars0 ratingsBrand equity Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsCustomer Centricity A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsMarketing communications Planning A Complete Guide Rating: 0 out of 5 stars0 ratingsCustomer Journey Platforms Standard Requirements Rating: 0 out of 5 stars0 ratingsCommunications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging Rating: 0 out of 5 stars0 ratingsDigital Growth A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsMicroMarketing: Get Big Results by Thinking and Acting Small Rating: 0 out of 5 stars0 ratingsMarketing Communications A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsAha Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand Rating: 0 out of 5 stars0 ratingsBrand Reputation Management A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsThe 7 Fundamentals of Loyalty: A Guide to Building Strong Customer Relationships Rating: 0 out of 5 stars0 ratingsBuilding Your Brand Story Second Edition Rating: 0 out of 5 stars0 ratingsDigital Marketing Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsSpike your Brand ROI: How to Maximize Reputation and Get Results Rating: 0 out of 5 stars0 ratingsThe Business of Influence: Reframing Marketing and PR for the Digital Age Rating: 0 out of 5 stars0 ratingsBranding agency Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratings
Business For You
Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5How to Write a Grant: Become a Grant Writing Unicorn Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Everything Guide To Being A Paralegal: Winning Secrets to a Successful Career! Rating: 5 out of 5 stars5/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5
Reviews for Brand Equity A Complete Guide - 2020 Edition
0 ratings0 reviews
Book preview
Brand Equity A Complete Guide - 2020 Edition - Gerardus Blokdyk
Brand Equity
Complete Self-Assessment Guide
The guidance in this Self-Assessment is based on Brand Equity best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.
Notice of rights
You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.
All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.
The information in this book is distributed on an As Is
basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
Copyright © by The Art of Service
http://theartofservice.com
service@theartofservice.com
About The Art of Service
The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.
Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.
Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:
http://theartofservice.com
service@theartofservice.com
Included Resources - how to access
Included with your purchase of the book is the Brand Equity Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.
How? Simply send an email to
access@theartofservice.com
with this books’ title in the subject to get the Brand Equity Self Assessment Tool right away.
You will receive the following contents with New and Updated specific criteria:
•The latest quick edition of the book in PDF
•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
•The Self-Assessment Excel Dashboard, and...
•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
•In-depth specific Checklists covering the topic
•Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Get it now- you will be glad you did - do it now, before you forget.
Send an email to access@theartofservice.com with this books’ title in the subject to get the Brand Equity Self Assessment Tool right away.
Purpose of this Self-Assessment
This Self-Assessment has been developed to improve understanding of the requirements and elements of Brand Equity, based on best practices and standards in business process architecture, design and quality management.
It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.
The criteria of requirements and elements of Brand Equity have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.
In this format, even with limited background knowledge of Brand Equity, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.
How to use the Self-Assessment
On the following pages are a series of questions to identify to what extent your Brand Equity initiative is complete in comparison to the requirements set in standards.
To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.
1 Strongly Disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly Agree
Read the question and rate it with the following in front of mind:
‘In my belief,
the answer to this question is clearly defined’.
There are two ways in which you can choose to interpret this statement;
1.how aware are you that the answer to the question is clearly defined
2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.
A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.
After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Brand Equity Scorecard on the second next page of the Self-Assessment.
Your completed Brand Equity Scorecard will give you a clear presentation of which Brand Equity areas need attention.
Brand Equity
Scorecard Example
Example of how the finalized Scorecard can look like:
Brand Equity
Scorecard
Your Scores:
BEGINNING OF THE
SELF-ASSESSMENT:
Table of Contents
About The Art of Service7
Included Resources - how to access7
Purpose of this Self-Assessment9
How to use the Self-Assessment10
Brand Equity
Scorecard Example12
Brand Equity
Scorecard13
BEGINNING OF THE
SELF-ASSESSMENT:14
CRITERION #1: RECOGNIZE15
CRITERION #2: DEFINE:27
CRITERION #3: MEASURE:43
CRITERION #4: ANALYZE:58
CRITERION #5: IMPROVE:74
CRITERION #6: CONTROL:90
CRITERION #7: SUSTAIN:102
Brand Equity and Managing Projects, Criteria for Project Managers:127
1.0 Initiating Process Group: Brand Equity128
1.1 Project Charter: Brand Equity130
1.2 Stakeholder Register: Brand Equity132
1.3 Stakeholder Analysis Matrix: Brand Equity133
2.0 Planning Process Group: Brand Equity135
2.1 Project Management Plan: Brand Equity137
2.2 Scope Management Plan: Brand Equity139
2.3 Requirements Management Plan: Brand Equity141
2.4 Requirements Documentation: Brand Equity143
2.5 Requirements Traceability Matrix: Brand Equity145
2.6 Project Scope Statement: Brand Equity147
2.7 Assumption and Constraint Log: Brand Equity149
2.8 Work Breakdown Structure: Brand Equity151
2.9 WBS Dictionary: Brand Equity153
2.10 Schedule Management Plan: Brand Equity155
2.11 Activity List: Brand Equity157
2.12 Activity Attributes: Brand Equity159
2.13 Milestone List: Brand Equity161
2.14 Network Diagram: Brand Equity163
2.15 Activity Resource Requirements: Brand Equity165
2.16 Resource Breakdown Structure: Brand Equity167
2.17 Activity Duration Estimates: Brand Equity169
2.18 Duration Estimating Worksheet: Brand Equity171
2.19 Project Schedule: Brand Equity173
2.20 Cost Management Plan: Brand Equity175
2.21 Activity Cost Estimates: Brand Equity177
2.22 Cost Estimating Worksheet: Brand Equity179
2.23 Cost Baseline: Brand Equity181
2.24 Quality Management Plan: Brand Equity183
2.25 Quality Metrics: Brand Equity185
2.26 Process Improvement Plan: Brand Equity187