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There have been a lot of forces that helped shape today’s society. The intensity of our interaction, be it in the physical world or the digital sphere, is a product of how intricately the systems behind us are designed, operated, and continuously reconfigured. These systems at work, most of them intangible, may also be responsible for our behavior as consumers and retail aficionados. Prior to COVID-19 wreaking havoc and sending world economies to a halt, sectors such as real estate, media, and agriculture were posting positive yields year-on-year. However, with

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