PAYING ATTENTION

As the old phrase goes, everyone has a story in them. And that’s where most of them should stay. But with media outlets still cutting back on editorial resource and the rise of new digital tools that have allowed brands to talk directly to consumers – or enlist the help of influencers to talk through them – and gain word of mouth/mouse it seems like a good time to be a PR agency.

While clients have long had their own communications departments and continue to bring this function in-house, they still