THE FUTURE OF MARKETING
ANNEMARIE BROWNE
CHIEF MARKETING OFFICER
LOTTO NZ
What have we moved away from that we probably shouldn’t have?
The trouble with shiny new things is that we are all attracted to them, yet what we hear time and time again, is that as human beings the things that motivate and drive our behaviour are hard wired into us. And so, the simple fact is that we love to share and engage in things together. Mainstream media delivers critical reach, viewability and engagement at a mass level and allows us to position our brands amongst New Zealand’s most loved characters and events. While new digital channels can help to extend that relationship, they have a long way to
