Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Written by Raja Rajamannar
Narrated by Josh Childs
4.5/5
()
About this audiobook
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In Quantum Marketing, readers will:
- Understand the evolution of marketing and how to be at the forefront of future change.
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
- Achieve breakthroughs in innovative thinking to compete in modern business.
- Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Raja Rajamannar
Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally. He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World's Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).
Related to Quantum Marketing
Related audiobooks
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Rating: 4 out of 5 stars4/5Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Rating: 4 out of 5 stars4/5Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement Rating: 0 out of 5 stars0 ratingsMarketing 5.0: Technology for Humanity Rating: 4 out of 5 stars4/5You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsBrand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Rating: 5 out of 5 stars5/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Rating: 0 out of 5 stars0 ratingsRevenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Rating: 2 out of 5 stars2/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5Subscription Marketing: Strategies for Nurturing Customers in a World of Churn Rating: 4 out of 5 stars4/5Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization Rating: 0 out of 5 stars0 ratingsThe Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Rating: 5 out of 5 stars5/5The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Rating: 4 out of 5 stars4/5People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Rating: 5 out of 5 stars5/5The Age of Influence: The Power of Influencers to Elevate Your Brand Rating: 4 out of 5 stars4/5Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Rating: 5 out of 5 stars5/5Marketing 4.0: Moving from Traditional to Digital Rating: 4 out of 5 stars4/5Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Rating: 5 out of 5 stars5/5
Marketing For You
$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5
Reviews for Quantum Marketing
15 ratings1 review
- Rating: 5 out of 5 stars5/5must read for every marketer... everything in this book rings so true... and everything is explained in a way to be easily understood.