9 Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020
Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020
Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s great to generate leads and build thought leadership in the industry- both of which make for a great brand.
Seth Godin calls content marketing as ‘the only marketing left,’ given its authenticity and adaptability with new age media and the online generation.
But, as more and more people are realizing the importance of content marketing, the competition is rising, and the market is being saturated. As a result, user attention is dwindling. So, at this rate, your marketing efforts should be extraordinarily calculated and in line with your business goals and vision.
This also means that you can’t afford mistakes But, given the race for content marketing and the excessive amount of money companies keep aside for it, these mistakes are bound to happen. But if you’re in it to win it, then there’s a way to avoid those mistakes, and that’s by learning from them. learn from past experiences.
Let’s explore some common content marketing mistakes brands are making today and how you can work your way around it for maximized results.
Content table
1. Not having a strong content strategy in place
2. Not understanding your audience
3. Not creating goal-oriented content
4. Not experimenting with content formats
5. Not promoting content effectively
6. Not keeping up with trends
7. Not paying attention to CTAs Call-to-Actions (CTAs)
8. Not tracking performance
Not having a strong content strategy in place
According to the Content Marketing Institute, 63% of businesses don’t have a documented content marketing strategy. This means that 63 out of every 100 businesses use content marketing with the ‘hope’ of making it work because, without a strategy, success is a game of luck.
Content marketing is more than content creation and distribution. It uses a much strategic approach to understand the audience,
align the audience’s needs and brand needs, and then establish a plan of action keeping in mind the analytics that needs to be tracked.
If you don’t have a documented strategy in place, your team will always be confused, and you would be investing a lot of time, effort, and money on things that may or may not yield the desired result. This is because
