Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns
Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s great to generate leads and build thought leadership in the industry-both of which make for a great brand.
Seth Godin calls content marketing as ‘the only marketing left,’ given its authenticity and adaptability with new age media and the online generation.
But, as more people realize the importance of content marketing, the competition is rising, and the market is being saturated. As a result, user attention is diminishing. Your marketing efforts should be exceptionally calculated and in line with your business goals and vision.
This also means that you can’t afford mistakes. But, given the race for content marketing and the excessive amount of money companies keep aside for it, these mistakes are bound to happen.
But if you’re in it to win it, then there’s a way to avoid those mistakes, and that’s by learning from them.
Let’s explore some common content marketing mistakes and how you can work your way around it for maximized results.
Not Having A Strong Content Strategy
More than 60% of businesses don’t have a documented content marketing strategy according to the Content Marketing Institute. This means that a majority of the businesses use content marketing with the ‘hope’ of making it work.
Content marketing is more than content creation and distribution. It uses a much strategic approach to understand the audience, align the audience’s needs and brand needs, and then establish a plan of action keeping in mind the analytics that needs to be tracked.
If you don’t have a documented strategy in place, your team will always be confused, and you would be investing a lot of time, effort, and money on things that may or may not yield the desired result. This is because you don’t know what you’re doing, how you will track it, and if it’s necessary to do it. It’s like shooting arrows blindly.
Are you willing to take that risk? Probably not.
Consider following these steps to draft a content marketing strategy for your brand backed by an effective action plan:
• Define your goals and objectives.• Understand your audience and their buying habits.• Do competitor research, understand where you stand in the market.• Based on research, decide• Decide what type of content you’re going to create.• Divide the work among your team. Content marketing is a team effort, and transparency always wins.• Start creating content after establishing an editorial calendar for efficiency.• Promote content.• Analyze your efforts by tracking metrics.
