The Principles of Inbound Marketing
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About this ebook
How many times have you shown interest in a product or service only to be hounded by every online platform you enter? I'm sure many. This doesn't just happen to you, and it happens to all of us. The first moment you show interest in some type of information, you enter an Inbound Marketing cycle.
The world has evolved. You have surely noticed that the traditional purchase forms are not the same as before. With just one click, you can access what you are looking at in front of a computer or smartphone.
Inbound Marketing has come to change the way of doing business because it generates content focused on the specific audience you want to attract.
In this Ebook you will learn:
- The Seven P´s of Marketing
- The Five Principles of Inbound Marketing
- Types of Inbound Marketing
- Components of a Magnetic Inbound Marketing Strategy
When you are done reading this book, you will have gained a lifetime of experience in just a few short hours. The stories are interesting to follow, and the challenging concepts have been made easy to understand. So get ready to broaden your horizons and adjust your expectations because you are in for one hell of a ride!
Are you ready?
If you are,
Click Buy Now With 1-Click or Buy Now to get started!
Fabian Vartez
Hi! I am a modern Mexican writer with very creative ideas; I have many experiences to tell and many stories to tell; I have had a life that has had too many ups and downs throughout my youth. Additionally, I am a very modern person, all the time, and I am reading, watching videos, series, movies of all kinds, and amazed at how wonderful technology is. I hope to see you reflected on all my knowledge and experiences throughout all my books. Soon I will be publishing more and more as time goes by. I have many finished works, but the details and final editions are missing.
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Book preview
The Principles of Inbound Marketing - Fabian Vartez
The Principles of Inbound Marketing
Introduction
Discovery
Consideration
Decision
Chapter One: The Seven P's of Marketing
Product
Price
price and demand
Promotion
Launching offer
Free shipping
flash sales
private sales
contests
season clearance
free samples
Specific discounts
Place
People
Process
Market analysis
Enter the target market
Design the strategies
Create the action plan
Control and evaluation of the marketing process
Physical evidence
The brand.
Chapter Two: The Five Principles of Inbound Marketing
Standardize.
Building packages improve standardization.
Avoid putting together tailor-made packages.
Tips to standardize
Contextualize.
Optimize.
Identify and understand where your business is at
Master your target audience
Plan your content
Adapt the content to your customers
update your content
Take advantage of visual resources.
Link own and external pages
Disseminate your content properly.
Analyze your results and identify points for improvement
Personalize
Empathize.
Does the product or service lose prominence?
Chapter Three: Types of inbound marketing
Topical blogs.
Improve web positioning
Generate quality traffic
Customer loyalty
Build brand reputation
Add value to ROI
Social media campaigns (Facebook, Twitter, Pinterest)
Brand building
web traffic
Positioning (SEO)
Return on investment (ROI)
Ebooks.
Search Engine Optimized (SEO) website text.
Viral videos.
Chapter Four: The Components of a Magnetic Inbound Marketing Strategy
Discover Your Customer's Triggers.
Set Your Inbound Marketing Objectives.
Visibility
Lead capture
Loyalty
Define Your Content Strategy.
Conclusion
Introduction
How many times have you shown interest in a product or service only to be hounded by every online platform you enter? I'm sure many. This doesn't just happen to you, and it happens to all of us. The first moment you show interest in some type of information, you enter an Inbound Marketing cycle.
The world has evolved. You have surely noticed that the traditional purchase forms are not the same as before. With just one click, you can access what you are looking at in front of a computer or smartphone.
Inbound Marketing has come to change the way of doing business because it generates content focused on the specific audience you want to attract.
Inbound Marketing, by definition, is a methodology designed by the American company HubSpot, who conceptualized the term as follows:
It is a strategy that is based on attracting customers with useful, relevant content and adding value in each of the stages of the buyer's journey.
So you see, the strategies that are developed will be focused on building customer loyalty and entering a constant purchase cycle to grow your brand rapidly. With a good practice of Inbound Marketing from the beginning, you will have a favorable result in the presence, generation, nurturing of leads, and cost reduction. It will also educate other customers about your product or service, speeding up the sales process.
This methodology is successfully developed with the application of content marketing, SEO, SEM, email marketing, and active listening on social networks, combined with automation tools and web analytics.
Brian Halligan and Dharmesh Shah were the creators of this initiative in 2005. They are in charge of bringing the HubSpot software platform to life and facilitating business management with this efficient methodology that analyzes favorable results.
But, you may wonder, how does a buyer make the decision? You notice the answer from the first moment you show interest in a product or service. The goal is to press the buy
button on all platforms. However, there are three very clear stages that companies carry out for you to do the long-awaited action:
Discovery
It happens when you, as a user, have the first indications of the problem or pain point that you want to solve. What is the first thing you do? Yes, that's what you thought. You enter an online search engine to investigate and identify what is going through your mind.
Consideration
At this stage, you notice many ways to solve the problem. Now, you enter into the evaluation and analysis of all the ways to solve your pain and desire.
Decision
When the long-awaited click occurs, it is the stage of decision and response to the problem. This happens after you have saturated your