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    Top tips for B2B video marketing

    Oct 14, 2018 3 minutes

    For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences.

    B2B marketers have traditionally relied on thought leadership reports, white papers, presentations and customer case studies as tools to engage with their buyers. Professional audiences have sadly grown accustomed to dry and often too lengthy informational content. Video offers B2B marketers a chance to wow their audiences.

    Video presents a

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