The importance of marketing to both riders and businesses
Mar 24, 2022
3 minutes
By BECKY MURRAY
PROFESSIONAL riders could be using social media more to their advantage when marketing themselves to brands.
As more companies offer sponsorship and ambassador roles, the topic of how professional riders use social media compared to influencers, and the importance of brands understanding the difference between what the two can offer, has been discussed.
Equestrian PR and marketing consultant Rhea Freeman told she believes pro riders could be losing out on opportunities to
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