Content Marketing: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting

By Santino Spencer

Are you a novice content marketer who needs to know how to create a powerful story with proven SEO techniques that appeal to major search engines?

 

Are you looking for a refresher on content marketing e

• Language: English
• Publisher: Santino Spencer
• Release date: Jun 30, 2023
• ISBN: 9781088193440

Book preview

Content Marketing

7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Content Marketing

More by Santino Spencer

Copyright

Table of Contents

Introduction

Chapter 1: Step 1 - Understand the Value Proposition

Leverage Existing Content

Engage Your Audience

Tailor Your Content

Chapter 2: Step 2 - Build the Narrative with Content Marketing

The Power Tool

Creating Customer Identities

Cutting Through the Clutter

Benefits of Storytelling

Principles of Storytelling

Transmit Knowledge and Meaning

Chapter 3: Step 3 - Structure Influence and Authority

Boundless Benefits

Enhance SEO efforts

Higher Domain Authority

Chapter 4: Step 4 - Build and Strategize

Document Your Aims, Goals, Along with Key Performance Indicators

Audit Your Existing Content

Research Keywords and Create Content

Finalize Your Lead Magnet or Hook

Commit to a Publishing Schedule

Boost Your Materials

Chapter 5: Step 5 - Align Content Marketing with the Buyer's Journey

Your Content Mapping Approach

What Are the Benefits of Content Mapping?

Get Started with Content Mapping

Content Mapping Steps

Are There Tools to Create a Content Map?

Getting the Most from Your Content Maps

Using Maps to Aid in Tech Decisions

Chapter 6: Step 6 - Appeal to Your Customer-Base

How Much and How Often

A Simple Framework to Follow

The Content Marketing Funnel

Where Does Each Type of Content Go?

Chapter 7: Step 7 - Distributing Your Content

Content Distribution Process

Content Distribution Plan

Make Smart Channel Choices

Conclusion

More by Santino Spencer

Introduction

Welcome to Content Marketing. As with many undertakings in life, you can't attain your full potential for success with content marketing until you precisely understand what it is. How content marketing is defined, what business goals it can assuage you in achieving, and what positions unique content should play in relevance to your other marketing routines and strategies are other areas we will cover in this guide. When you offer a strategic approach to the creation and dissemination of relevant and consistent material to capture the attention of a clearly defined target group, content marketing will be the engine of customer actions.

Compared with the typical sales technique of pitching your products or services to your potential customers, content marketing achieves results by snaring your target audience's attention. Furthermore, content marketing addresses your prospects' needs for information and guides them to a specific conclusion. Over time, the notion is that they will come to trust and rely on your guidance, recognize your company's peerless value proposition, and when all is said and done, reward you with their business and brand allegiance.

This guide will focus on the how-to creation and distribution of content marketing, using narratives with an emotional appeal as a way to engage and educate customers and prospects in order to build long-term relationships with human connections, and create sales success. In a seven-step process, you will understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales.

In a nutshell,