Reputation Management: 3-in-1 Guide to Master Business Communication, Brand Marketing, GMB & Online Reputation Management

By Santino Spencer

Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing.

 

1)

BUSINESS BRANDING:

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.

 

YOU'LL LEARN:

• Importance of bran

• Language: English
• Publisher: Santino Spencer
• Release date: Jul 16, 2023
• ISBN: 9781088187234

Book preview

Reputation Management

3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Reputation Management

More by Santino Spencer

Copyright

Table of Contents

Book 1: Business Branding

Table of Contents

Book 2: Social Media Marketing

Table of Contents

Book 3: Content Marketing

Table of Contents

More by Santino Spencer

Book 1: Business Branding

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling

Santino Spencer

Table of Contents

Reputation Management

More by Santino Spencer

Copyright

Table of Contents

Book 1: Business Branding

Table of Contents

Introduction

Chapter 1: Step 1 - Figure Out the Brand Purpose

What Is a Brand Purpose?

How to Build a Brand Purpose?

Advantages of Having a Strong Brand Purpose

Importance of Having a Brand Purpose

Examples of Brand Purpose

Chapter 2: Step 2 - Determine Your Target Audience

What Do You Mean by Target Audience?

Why Do You Need a Target Audience?

Types of Target Audience

Tips for Identifying the Right Target Audience

Chapter 3: Step 3 - Research Your Brand's Competitors

Identify Your Direct Competitors

Identify Your Indirect Competitors

Identify Future Competitors

Focus on the Products Offered by Your Competitors

Analyze Your Competitors' Sales Strategies and Their Results

Analyze Your Competitors' Marketing Strategies

Know Their Content Strategy

Analyze Your Competitors' Content Engagement

Run A SWOT Analysis

Chapter 4: Step 4 - Prepare Your Mission Statement

How to Create a Strong Mission Statement?

Why Is a Mission Statement Important?

Chapter 5: Step 5 - Develop Your Brand Name and Logo

What Is a Brand Name?

The Purpose of a Brand Name

Requirements of A Good Brand Name

How to Select a Proper Brand Name?

What Is a Logo?

What Is the Purpose of a Logo?

Constituents of a Logo

What Makes a Logo Unique?

Chapter 6: Step 6 - Build a Brand Story

What Is a Brand Story?

Advantages of Having a Brand Story

How to Build a Brand Story?

Chapter 7: Step 7 - Market Your Brand

Create a Website

SEO

Use Social Media

You Can Try Live Streaming

Make Your Brand Unique

Start Storytelling

Try Influencer Marketing

Make Valuable Content

Publish on LinkedIn

Help Others

Conduct Podcasts

Do Giveaways and Offer Discounts

Incorporate Infographics

Try Car Wraps

Remarket Campaigns

Try Paid Social Advertising

Networking

Conclusion

Book 2: Social Media Marketing

Table of Contents

Introduction

Chapter 1: Step 1 – Understand Why Your Business Needs It

What Is It?

Why Your Business Needs It

Chapter 2: Step 2 - Market Research Done Right

What Is Social Media Market Research?

The Benefits of Market Research

Primary and Secondary Market Research

Social Media Channels That Are Good for Research

Chapter 3: Step 3 - How to Market on Facebook

Your Content Is Where the Magic Happens

Focus on Creating Video Content

Repurpose Your Top Performing Content

Focus on Your Pages to Watch

Listen to Your People

Chapter 4: Step 4 - How to Market on Instagram

You Need to Have a Plan

Create Shareable Content

Identify Who Your Target Market Is

Your Account Needs to Be Visible

Use Your Hashtags Sparingly

Create Content That Is Strategic

Engage with Your Target Audience Regularly

Create Vertical Video Content

Chapter 5: Step 5 - How to Market on YouTube

Your YouTube Marketing Strategy

Setting Up Your Channel

Getting Your First Few Subscribers

Chapter 6: Step 6 - Focusing on the Right Niche Market

What Is a Niche Market?

How Do You Find Your Niche Market?

Chapter 7: Step 7 - Build an Unforgettable Presence

The Importance of Social Media Presence

The Benefits of Being Unforgettable

How Do You Make a Lasting Impression?

Conclusion

Book 3: Content Marketing

Table of Contents

Introduction

Chapter 1: Step 1 - Understand the Value Proposition

Leverage Existing Content

Engage Your Audience

Tailor Your Content

Chapter 2: Step 2 - Build the Narrative with Content Marketing

The Power Tool

Creating Customer Identities

Cutting Through the Clutter

Benefits of Storytelling

Principles of Storytelling

Transmit Knowledge and Meaning

Chapter 3: Step 3 - Structure Influence and Authority

Boundless Benefits

Enhance SEO efforts

Higher Domain Authority

Chapter 4: Step 4 - Build and Strategize

Document Your Aims, Goals, Along with Key Performance Indicators

Audit Your Existing Content

Research Keywords and Create Content

Finalize Your Lead Magnet or Hook

Commit to a Publishing Schedule

Boost Your Materials

Chapter 5: Step 5 - Align Content Marketing with the Buyer's Journey

Your Content Mapping Approach

What Are the Benefits of Content Mapping?

Get Started with Content Mapping

Content Mapping Steps

Are There Tools to Create a Content Map?

Getting the Most from Your Content Maps

Using Maps to Aid in Tech Decisions

Chapter 6: Step 6 - Appeal to Your Customer-Base

How Much and How Often

A Simple Framework to Follow

The Content Marketing Funnel

Where Does Each Type of Content Go?

Chapter 7: Step 7 - Distributing Your Content

Content Distribution Process

Content Distribution Plan

Make Smart Channel Choices

Conclusion

More by Santino Spencer

Introduction

Welcome to Business Branding; whether you are trying to run a business or just up your branding game, you have made a great choice. The seven steps shared within Business Branding will provide great value to enhance your success. Every business, regardless of size, has to have some type of strategy for branding. Simply going about branding without a plan can be very costly and honestly might even hurt your brand.

The following chapters will discuss every detail of business branding. If you want your customers to identify your brand accurately, you need more than just a name and a logo. These two things are undoubtedly very important, but there is more to branding than just that, and we are going to explain it to you in a seven-step process.

When branding is done properly, it sets your brand apart from all other competitors in the market, and you get a loyal group of customers who truly believe in your brand. Developing your brand identity and ensuring that it remains constant across all platforms is one of the first steps of business branding. Once you are done with the basics, you have to look into brand marketing and reputation management. Your customer service also has to remain top-notch.

For a beginner, all of these things might seem overwhelming, and that is why this guide will be helpful, to carve out a path for you that you simply need to follow. The biggest asset of any successful company is the brand, and so, you need to pay attention to every detail while building yours. Let’s get started.

Chapter 1: Step 1 - Figure Out the Brand Purpose

The first step to branding your business is to figure out the purpose of your brand. It is a very important step; however, most organizations overlook this step simply because they fail to understand what it's about and its benefits. If you take some time to understand what brand purpose is all about and how it can benefit your brand management, it would be super valuable for you. Creating a strong brand purpose will not only separate you from your competitors but also give you authority and greater meaning. This becomes even more important when you attempt to market to Gen Z.

The way the market works is constantly being changed by conscious customers and generation Z who see brand purpose as an important aspect while choosing the service or product they want to purchase. A study conducted by Edelman in 2017 known as the 'Earned Brand Study' revealed that almost fifty percent of consumers all over the world think of themselves as belief-driven buyers and almost sixty-seven percent of them purchased a service or a brand because they agreed with the brand's views on a controversial matter. This shows that what sets a brand or company apart from its competitors is a strong brand purpose.

What Is a Brand Purpose?

A brand purpose can be defined as the reason for the brand's existence beyond making money. It is the reason for the activities of the organization or brand. The brand purpose of a company is based on the company's beliefs and the differences it believes it can make in the world. Even though it doesn't have to be about saving the planet, it should be sufficient to some extent. For instance, by undertaking actions, those are small yet meaningful.

Brand purpose should, however, not be confused with 'brand promise'. Something that provides the buyer with an indication about what to expect from a service or product is known as 'brand promise,' whereas the brand purpose of a service or product goes well beyond that. It helps to form a connection between the buyer and the company on a more emotional level.

There is no need for a connection between the brand promise and the brand purpose as a brand purpose generally focuses primarily on the reason for the brand's existence. In a similar way, brand purpose is different from social purpose, although they have certain similarities. This can be clarified by saying that a brand purpose revolves around initiatives that are product-led and strive to simultaneously benefit society and achieving business.

In addition to the previously mentioned, the brand's purpose should also not be confused with the brand's vision, mission, and value. These terms don't mean the same, even though they are related to one another. The foundation of a business is known as its purpose, while the remaining three form its building blocks. A brand's value is the ethical clock of the brand that helps it move in the right direction in order to achieve its goal. It describes how the brand should behave while it's moving to fulfill its vision. The brand's mission is the method or procedure it uses to achieve its goals, while a brand's vision is the set of goals it wants to achieve.

How to Build a Brand Purpose?

In order to know your brand purpose, it's important that you ask yourself a few questions like: What is the reason behind the existence of your brand or organization? What is the long-term purpose of the brand or organization? Is it to improve the society as it is today? When you are able to find answers to these questions, you will be able to figure out the brand's intent of being.

Here are a few ways by which you can develop your own brand purpose:

Put Your Customer First – For proper brand management, the brand purpose of an organization should always have its customers ahead of other things. This implies that the consumer should be put at the forefront of every step taken and every decision made. Your brand purpose is what makes you relatable to your chosen audience. It needs to attract your key demographic even though it might