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    Sales Rep DNA: How Sales Leaders are evolving A-Players in 2021

    Jun 30, 2021 3 minutes
    BY GEOFF SCHULER

    Current state

    The number of A-Players a Sales Organisation has can make or break a Sales Leader’s ability to make their number. This, of course, has remained constant through the pandemic (the 80/20 rule). Leaders grapple with not having enough A-Players in their Sales Organisation or being able to retain A-Players. It is up to leaders to help A-Players grow and evolve as well.

    The article highlighted four trends the authors felt would come to fruition in 2021 due to the pandemic. All of

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