Not all customers are created equal
Jun 30, 2021
3 minutes
BY JACO SWART
Poll any Sales Director or Sales Manager on whether their company has clearly defined their ideal customer and my bet is you won’t hear 'no' very often.
Most companies we engage with believe they have a good idea of who their best customers are, and on the whole they believe their Sales Reps are targeting them. In our experience however, when you scratch beneath the surface, another picture emerges.
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