How to Write Sales Copy: 7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing

By Jaiden Pemton

Are you ready to dive into the world of copywriting, but don't know where to start? 

Do you feel unclear about how to distinguish and use the elements of the copywriting process?

Are you still

• Language: English
• Publisher: Jaiden Pemton
• Release date: Aug 4, 2023
• ISBN: 9781088254844

Book preview

How to Write Sales Copy

7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing

Jaiden Pemton

More by Jaiden Pemton

Discover all books from the Creative Writing Series by Jaiden Pemton at:

bit.ly/jaiden-pemton

Book 1: How to Write Fiction

Book 2: How to Tell a Story

Book 3: How to Write a Screenplay

Book 4: How to Write Sales Copy

Book 5: How to Edit Writing

Book 6: How to Self-Publish

Book 7: How to Write Non-Fiction

Book 8: How to Write Content

Themed book bundles available at discounted prices:

bit.ly/jaiden-pemton

Copyright

© Copyright by Jaiden Pemton. All rights reserved.

This document is geared towards providing exact and reliable information in regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

How to Write Sales Copy

More by Jaiden Pemton

Copyright

Table of Contents

Introduction

Chapter 1: Step 1 - Determining your Sale Copy Audience

Defining Product Purpose

Elements of Audience Definition

Addressing Audience Struggles

Saying Only What Needs to be Said

Implementing Fear Factor

Establishing Pain Points

Maintaining Conversational Tone

Conducting User Surveys

Conducting Individual Interviews

Avoiding Common Assumptions

Chapter 2: Step 2 - Developing your Sales Page

Persuading Reader Action

Types of Sales Pages

Understanding Audience Motivations

Defining Audience Benefits

Creating Compelling Content

Chapter 3: Step 3 - Telling a Story

Elements of Storytelling

Making the Customer a Hero

Playing on Basic Human Needs

Identifying Conflict

Revealing the Guide

Fostering Empathy

Establishing Authority

Presenting a Plan

Providing a Clear Purpose

Explaining What's at Stake

Writing the Triumph

Chapter 4: Step 4 - Developing your Rebuttal

Redirection Strategies

Following the Formula

Things to Avoid

Chapter 5: Step 5 - Exciting your Audience

Building Long-Term Relationships

Proving the Must-Haves

Weighing Out Features and Benefits

Developing a Unique Central Idea

Using Your Imagination

Chapter 6: Step 6 - Defining a Call to Action

Developing a Button

Providing Clarity

Sign Up Now Call to Action

Join Our Mailing List Call to Action

Watch the Video Call to Action

Chapter 7: Step 7 - Setting your Sales