Indie Publishing Roadmap

By Jerry Holliday

This short but concise guide will guide you through the steps needed to self-publish your book or create a publishing imprint.

Including:

- Working with Editors and Editing Tools
- How to format your Digital eBook and Paperback
- Setting up your Publishing Business
- Building an Author Platform including website and newsletter
- How to avoid common pitfuls and mistakes
- Discovering whether you should go wide or exclusive to Kindle?
- How to get your paperback book into the bookstores

Join the ranks of successful self-published Indie authors today and kickstart your journey.

• Language: English
• Publisher: Bonafide Media
• Release date: Jun 12, 2021
• ISBN: 9798201401894

Jerry Holliday

Jerry Holliday has been involved in marketing and designing websites since 1997 and with this background has helped many businesses with their online presence. Jerry has worked as a web consultant for many clients and businesses helping them achieve a wider reach online through SEO, SEM and social media. He is currently focused on writing and publishing.

Book preview

Jerry Holliday

Indie Publishing Roadmap

First published by Bonafide Media 2020

Copyright © 2020 by Jerry Holliday

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Jerry Holliday asserts the moral right to be identified as the author of this work.

Jerry Holliday has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

This book was professionally typeset on Reedsy

Find out more at reedsy.com

Contents

Introduction

Planning

Mindset and Business set-up

ISBNs

Planning

Non-Fiction

Working with Editors

Grammarly

Pro Writing Aid

Reedsy Marketplace

Book Formatting

Press Books

Reedsy Editor

Scrivener

Vellum (Mac only)

Self-Publishing Services

Vanity Publishers

Book Cover Design

Blurbs and taglines

The Hook

Synopsis

A Call to Action

ARCS, VIPS and BETAS

Beta readers.

VIPS

ARCs

Distribution

Building your Author Platform

Website

Branding

Breaking Book Launches Showcase

Lead Magnets

Linking Wide

Social Media Links

Blog Insights

Mobile Friendly

SSL Certificate

Website tools and platforms

Wordpress

Web Hosting

Author Pages

Email Funnels

Prospects list

VIP: Buyers list

ARCS: Advance Reader Copies

Email Newsletters

Email platforms

Aweber.

Mailchimp

Convertkit

MailerLite

AuthorEmail

Building your list

Social Media

Book Launch

Evergreen Book Marketing

Newsletter Swaps

FaceBook Ads

Bookbub Ads

Amazon Ads

Audiobooks

ACX

Findaway Voices

About the Author

Introduction

This book is intended as a roadmap, a mark in the sand if you will for novelists, non-fiction authors and those looking to start their own book publishing business.

There are so many topics that could be covered in a book of this nature it would be impossible to get everything in it. There will be more books, I’m sure but if you have a near finished project and you are looking for a 101 in self-publishing you’re in the right place.

So, what qualifies me to write this book?

To keep it brief (and there is more detail in the About the Author section), I’ve been involved in publishing since the age of 14 when myself and a few cartoonist friends produced a comic book. Later on I published a more professional version and then discovered the Kindle and Publish on Demand in 2011. Since then, I have set up a small Indie imprint called Dark Paradigm Publishing for Fiction