Niche Market PR

“I want to be in The New York Times.” “Can you get me on ‘Oprah’s Favorite Things List’?” All things I’ve heard…A LOT over 20 years. And I get it. Really.

Working with small businesses daily, I appreciate that everyone wants that one big national media hit that will make their product/ service and grow their business. It’s the holy grail everyone wants, and it used to be easier to achieve…pre-pandemic.

Today, thanks to major reductions in ad sales and subscribers, the media are furloughing and laying off, again. More journalists are going freelance and it