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    Promoting Your Business Through Personal Posts

    Branding guru Jason Seiden pushes for social media with a work-life blend.
    by Lambeth Hochwald Oct 01, 2013 2 minutes

    It's a big task getting employees to see that their tweets and Facebook status updates can be marketing tools for their companies. But for the past three years that's the message Jason Seiden, CEO of Chicago branding agency Ajax Workforce Marketing, has been spreading.

    Seiden is on a mission to get in a way that's good for business, creating what he calls a "profersonal" (a hybrid of personal and professional) profile. We sat down with him to learn more.

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