Instant Profits Guide to LinkedIn Marketing Success

By Hillary Scholl

One of the best and easiest ways to attract top-quality clients is by using LinkedIn. Why? Because LinkedIn is chock full of business people actively looking to make connections. That's right. They are already looking to connect with you, you just have to give them a reason to do so.
Even though it's a fairly simple process, many businesses get this wrong. They think if they put up the basic information, prospects will come flocking to their profile. WRONG! There's a little more to it than that. You will learn what LinkedIn is all about.
We will give you the easiest definition for it, as well as cover very important factors, so you can have a simple, but accurate and complete understanding of LinkedIn Marketing before you start working with it.
Instant Profits Guide to LinkedIn Marketing Success

You will learn why you should definitely use LinkedIn for your Business today and  its amazing benefits which  cover details   on   LinkedIn Company Pages, LinkedIn Groups, LinkedIn SlideShare, LinkedIn Ads, LinkedIn Premium, LinkedIn Sales Navigator and LinkedIn Mobile Apps.
Top 10 LinkedIn Automation Tools that you can use to get the most out of LinkedIn are some important  tips dedicated to giving you highly important services so you can set up and monitor some very successful campaigns.
This guide will dig into the strategies for creating highly optimized profile, why it’s important to have an optimized profile, how to get recommendations, tips for creating headlines that get noticed and resources to help you boost your profile.
           
As you continue   you will learn how and why you should have a properly optimized profile, the importance of a company page and how to optimize it, the tools, types, and tactics of posting content and finally, how to reach out to clients and  in this course , we have the opportunity  to explore  on several  LinkedIn Marketing Case Studies  which are true examples  which showcase  on  how LinkedIn Marketing actually works for other businesses, so that you can have better  confidence in your journey to successful entrepreneurship

• Language: English
• Publisher: Publisher s21598
• Release date: Jul 22, 2019
• ISBN: 9788834159576

Book preview

2019

Table of Contents

Chapter 1

Why  LinkedIn  is different 

Welcome to the latest and very easy to apply Instant Profits Guide to LinkedIn Marketing  Success  Exclusive Training, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Marketing Success With guidance procedure on using Ads , for your business.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate LinkedIn marketing  process and quick guide on Ads implementation , in the easiest way possible, using the most effective tools and in the shortest time ever

LinkedIn is the business epicenter of social media. Although its interface is sometimes clunkier than Facebook and other consumer-oriented sites and it does  fully embrace newer  technology  , although your profile on Facebook and Twitter are important, your profile on LinkedIn is essential.

It’s the first stop when people want to check out your credentials. Make sure you have a good, current, professional headshot photo, and fill in your professional resume-keeping the information short, accurate, and results-oriented. Write your summary to be engaging and outcomes-focused, conversational, and not salesy. Fill out your educational background so that you can easily reconnect with former classmates who are now business professionals.

Add the skills you think best represent you. Fill out the sections on your volunteer work and honors, and add other information that doesn’t fit elsewhere under the Interests section. When it comes to accepting network requests on LinkedIn, two basic approaches rule. The first approach is to limit your network to only those people whom you actually know. This makes sense from the standpoint that you will only want to ask people who know you to make introductions for you, and you will only want to introduce people whom you actually can vouch for. Your network will be smaller, but you’ll have a trusted circle of colleagues.

The second approach is to accept any request that appears to be from a legitimate source. If you go this route, it’s perfectly acceptable to ask the requester why he/she wants to connect with you. It’s also okay to refuse requests from people who appear to have no reason for interest, who might be a competitor fishing for contacts, or whose profiles demonstrate that they heavily self-promote. You’ll have a larger network, but you won’t know all of your contacts personally.

Invite people you know to join your network. Your ability to e-mail people you don’t know varies by the level of membership you select. LinkedIn also frowns on mass-friending, and complaints can get you in trouble with the site. Start off slow by only adding people you actually know, and build out from there. A great way to get to know others is by reading the content they share and then making helpful, insightful, and non-salesy comments or by sharing that content with a link on your own page.

LinkedIn gives you the ability to share photos, status updates, and articles. Remember that LinkedIn has a business focus, so it’s not the place for vacation pictures or funny cat memes. This site loves meaty content, and it’s perfect for sharing links to informative blog posts and online articles, both your own and those by other experts that you have found useful.

Once you have begun to build your network, give first. Go out and endorse your colleagues and former coworkers. Give recommendations. This is a great way to warm up old contacts, and often results in reciprocity. It’s also okay to connect with people who know you well and ask for strategic recommendations and endorsements. Be sure to thank people who do take the time to write a recommendation, and return the favor.

LinkedIn has plenty of helpful features. You can post a job, look for a job, take an online class, and hire a local freelancer. One good way to meet new people is by starting or joining an interest group. When you join a group, don’t go in selling. Be a helpful, knowledgeable, and credible resource. Interact the way you would at a networking event. Give first. It takes time, but as people get to know and respect you, they will find you if they need you. Likewise, when you start a group, focus on providing value, not a sales pitch. Create a place where people get valuable content and connections, update and interact frequently and consistently, and your tribe will grow.

Sales Navigator is LinkedIn’s built-in CRM-like tool. It’s worth exploring, as are the various levels of membership that come with differing features. Pick the level that’s right for you—upgrading is always possible.

LinkedIn also allows paid advertising. You can choose from sponsored content  which draws additional attention to something you post in your newsfeed. Or, you can create a text ad that will appear in the right sidebar. A benefit of advertising on LinkedIn is that the site delivers a business-minded audience, more so than Facebook where the mix is business and pleasure.

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Set up your budget

Setting up a budget is not a difficult task with LinkedIn. You can start with $10 per day and opt for CPC (cost per click) and CPM (cost per mile) advertising methods. If you're looking to boost your conversions, go with the CPC strategy. If your objective is to increase the visibility of your business, you can opt for the CPM strategy.

Measure the results

There are three ways to measure your success with LinkedIn. You can analyze

results using LinkedIn ad analytics, date range and campaign wise. Measure the CTR and leads. Do the complete analysis and optimize it accordingly.

❍How to create a great LinkedIn Page

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LinkedIn is expanding its network daily, so it is really important for businesses, employers, employees and jobseekers to be active on it. To market your business with LinkedIn, you need to ensure that your page defines your brand and products. Designing a company page can boost your traffic and enhance user engagement. Keep given things in mind when creating a business page.

Set up a company page

To set up a company page, you need to add a company by providing a company name and email address. Go through the inbox and follow the instructions which are mentioned in the email. You need to sign in with your username and

password. You can allow your co-workers and define prospects to go to the

page.

Add a detailed description and overview for your page. Try to be focused and

include specialties, the product and services that make your business unique. Add a banner logo and image of your brand.

Attract your audience

Begin with your company’s employees and allow them to add your company

details into their profile. By doing this, they will automatically follow you and motivate them to like, comment and share your business updates to expand your post reach.

Link your business page with other marketing channels and include a follow

button, so interested audiences can easily follow your brand.

Engage your customers

Regular updates can directly boost your potential audience reach and word of

mouth popularity. You can also post and share news articles and milestones. These updates will appear on the company feed page and your followers homepage. You can also take advantage of sponsored stories to enhance your engagement.

Chapter 2:

How your business can get the most out of LinkedIn.

LinkedIn has an awesome set of marketing tools that almost no other platform may offer to you. What we are going to show you in chapter is:

✓LinkedIn Company Pages

✓LinkedIn Groups

✓LinkedIn SlideShare

✓LinkedIn