Mining the Gold from LinkedIn

By Kim Deas

Mining the Gold From LinkedIn continues where The Prospector's Guide to Social Media Marketing left off. If you have determined that LinkedIn should be a part of your company's social media marketing, this book is the next step to running a successful LinkedIn social media marketing presence

It takes an in depth, step by step approach to setting up and maintaining a business presence on Facebook. Full of easy to read, easy to follow instruction, including worksheets to help organize LinkedIn workflow, handle prospects and measure results for LinkedIn marketing.

Starting with features of LinkedIn, it presents a marketing plan tailored specifically to those features and follows through setting up your LinkedIn account, defining keywords, determining your LinkedIn target market, and continues through daily tasks and measuring results.

Geared strictly to business, this book gives many examples of how to handle the often confusing LinkedIn landscape and avoiding common errors that can cost time, lost customers and money. Clear, concise step-by-step instruction with illustrated examples and up to date data graphs make this the one book you need to start Mining the Gold From LinkedIn.

• Language: English
• Publisher: Kim Deas
• Release date: Oct 28, 2011
• ISBN: 9781465801463

Kim Deas

Kimberly Dubbeld-Deas is a marketing expert with over a decade of experience spanning 20 countries. As a home based business owner, she developed large distribution teams earning over $1M of income in less than 3 years. She now runs four small businesses including a Marketing company that coaches small businesses on marketing techniques, including social media marketing. Her marketing savvy and creative methods make her highly sought after by small business owners. Kimberly is a loving wife and mother who enjoys ballroom dancing and spending time by the ocean when she is not working.

Book preview

Mining the Gold from LinkedIn

Kimberly Dubbeld-Deas

Mining the Gold from LinkedIn

Copyright © 2011

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Table of Contents

Preface

Introduction

Features of LinkedIn

LinkedIn No-no's

Marketing Plan

Strategy Variations

Step 1: Determine Niche Market / Target Market/USP

Step 2: Defining Your Keywords

Step 3: Setting Up a Social Media Calendar

Step 4: Setting Up Your LinkedIn Account

Step 5: Build Your Network (Inviting and Accepting Invitations)

Step 6: Joining Groups

Step 7: Setting Up Your Own Group

Step 8: LinkedIn Ads

Step 9: Recommendations (Giving and Receiving)

Step 10: Group Posts

Step 11: Answering Questions

Step 12: Posting Your Status

Step 13: Review Results

Extra: Adding Social Media Links to Your Email

Keywords Worksheet

Niche Market Worksheet

ROI Worksheet

Social Media Calendar Worksheet

Target Market Worksheet

USP Worksheet

About the Author

Preface