Professional Speaker Marketing Tips: Amazing Ideas to Get and Keep You in Front of Audiences

By Bob Roitblat

If you're like most speakers you spend more time trying to get in front of an audience than you actually spend with audiences. Professional Speaker Marketing Tips offers hundreds of ideas for marketing your speaking business to get and keep you in front of audiences. By consistently applying just a few of these ideas, you'll succeed at generating new leads, building your reputation as an expert, getting more speaking engagements, and growing your business.

• Language: English
• Publisher: BookBaby
• Release date: Apr 30, 2013
• ISBN: 9780981951911

Book preview

Introduction

How many days a week are you in front of an audience? 1? Less than one? When you’re not on stage you’re trying to get someone to put you on stage, right? Most of us spend more time trying to get in front of an audience than we actually spend with audiences.

So are you in the speaking business or the speaker marketing business?

Marketing is not a dirty word. It’s merely a word that describes all the activities you go through – all the efforts you put forth – to get potential clients to know who you are and how you can help them.

But marketing is not a single event, it is an ongoing process.

After reading the tips outlined below, you’re going to know more about how to market your speaking business and how to improve your marketing process than you could discover on your own in 4 or 5 years of trial-and-error.

So let’s get started…

There are only three reasons why anyone will ever book you to speak: because they’ve heard you speak, because they’ve heard OF you, or because someone they know, like and trust has heard of you.i Your marketing has to make at least one of these three things happen.

i Used—without the speak—in the book, How to be That Guy by Scott Ginsberg, HELLO, my name is Scott!; 2006

Target Market

The first step is to define your Target Market - Your Target Market is not an actual client. Your target market is a profile that you identify to help you better focus your marketing message and be more efficient with your marketing efforts. There may be a wide range of buyers your presentations could potentially appeal to, but the group you have the most positive impact on is your target market.

Identify how best to reach your