Simple eComm-Nomics; Bridging Economics and eCommerce Beyond 2020
By Chelsea Jones and Rachel Saul
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About this ebook
Want to improve eCommerce sales? This book is for you if you'd like a diverse portfolio of sales strategies... a responsive list of buyers... and a clear path between the two.
Get the core concepts we've tested and optimized for our enterprise brand clients and specific implementation steps for:
● &
Chelsea Jones
Chelsea Jones is a strategic direct-to-consumer expert and a professional problem solver for consumer brands. She has an extensive background in web design and development, as well as more than 14 years in advertising and graphic design. Chelsea leads with vision, explains specific tactics with clarity, and knows the why behind best practices.
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Book preview
Simple eComm-Nomics; Bridging Economics and eCommerce Beyond 2020 - Chelsea Jones
Praise for Chelsea and Rachel Co.
Chelsea and Rachel are my go-to resource for all things Shopify. In fact, these two have become invaluable thought partners. From website tweaks and ReCharge implementation to email marketing and general strategy questions, they’re on top of it. They never over promise, but they sure do over deliver!"
Jennifer Krupey, califlourfoods.com
This past year has been one of forced evolution for brands: it's become Direct to Consumer or Die. Fortunately, Chelsea and Rachel are here to help us all lose our tails and come out of the trees when it comes to this hard-to-understand discipline.
Jeff Klineman, Editor-In-Chief BevNET.com, Inc.
We are a really small resource-strapped team working on a fast-growing brand. ALOHA had this super complex, customized Shopify Theme that we couldn’t use without engineers. (We couldn’t make changes, updates, run smart promotions, etc.) We needed something more like paint by number and Chelsea and Rachel fulfilled that promise. My team actually has fun with Shopify now!
Steven Gmelin, Aloha.com
Simple eComm~Nomics
Bridging Economics and eCommerce Beyond 2020
Chelsea Jones
Rachel Saul
Copper Canopy Press
Copyright
Copyright © 2021
Copper Canopy Press
ISBN 978-1-952665-01-1
All rights reserved, including the rights to reproduce this book or portions thereof in any form whatsoever. For information, address info@chelseaandrachel.com
For information about special discounts for bulk purchases, please contact Rachel Saul (833) 267-2620
To book speaking engagements or live event appearances, contact Chelsea Jones (833) 267-2620
Cover design by Chelsea & Rachel Co.
Manufactured in the United States of America
Summary: Want to improve eCommerce sales? This book is for you if you’d like a diverse portfolio of sales strategies... a responsive list of buyers... and a clear path between the two. Get the core concepts we’ve tested and optimized for our enterprise brand clients and specific implementation steps for growth mapping (while staying scrappy), market differentiation and messaging, sales through a subscription model, developing mobile first personalization, specific sales strategies, and more.
Here are the five pillars of success, and the blueprint for building them.
Contents
Introduction
1. Pillar One: Customer Journey Mapping
To Grow, Know Your Numbers
Keep Testing Your Marketing
Getting Repeat Business
Keep It Simple
Landing Page Views
Add-ons and Apps in Your Store
Your Store Analytics Checklist
Recap: Do These Three Things Every Day for Success
2. Pillar Two: Boost Your Brand
Who is Your Customer?
Share the Story of YOU
Reach Out to Your Customers
Success is a Moving Target
Your Branding Message Checklist
How People SEE Your Brand
Your Branding Appearance Checklist
Your Brand is the Solution You Provide
3. Pillar Three: Email Messaging
Own Your Data
How to Create Email Relationships
What to Include in Your Subscriber
Email Series
What to Include in Your Purchaser
Email Series
Sharing is Caring
Checklist for Email Analysis
4. Pillar Four: Your Website Essentials
Website Components
Testing Website Design
Instant Gratification
Best Content on Your Website
Necessary on Your Site
Website Tools and Resources
Checklist of DO and DO NOT from Our Senior Engineers
5. Pillar Five: eCommerce
The Basics
Subscriptions Mean Success
Getting Google to Notice Your Store
Which Website Pages to Optimize for Site Indexing
Caution: Keyword Stuffing
Ad Spend Fundamentals
Copy on Your Product Page
Store Front Integration
Why Shopify?
Organic Traffic Success Through SEO
Site Loading Speed
Your Page Titles and Section Subtitles
Backlinks from Other Websites
Do You Have a