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  • ThinkSales

    Building instant trust with customers online

    May 26, 2022 2 minutes
    BY DIANE ALBERTYN

    CONSIDER THIS

    Capitalise on the powerful impact of content marketing in 3 easy steps:

    1.   Your customers don’t move successively through a funnel, but use parallel streams to explore, evaluate, and engage with content.2. Concise copy with core takeaways that punctuate each slide3.   Rather select when to send content based on your prospect’s engagement with specific types of content and follow-up after initial engagement.

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